El Pollo Loco introduces $5 reward card

Oct. 17, 2006
IRVINE, Calif. — El Pollo Loco is offering a free $5 reward card to every guest who purchases a family meal through Jan. 7. 
Family meals come in several sizes: eight, 10 and 12 pieces of the chain's fresh, natural citrus-marinated, flame-grilled chicken. 
Guests can then redeem the reward card on their next visit to El Pollo Loco for $5 toward the purchase of a family meal.
"Today's families are faced with ever-rising costs, which make juggling their expenses a real challenge. So, we are continually looking for ways to make it easier for them to enjoy our delicious flame-grilled chicken meals," said Karen Eadon, chief marketing officer for El Pollo Loco. 
Beginning today, El Pollo Loco's $5 Family Meal Reward Card will be communicated to consumers through both general market and Spanish language television commercials. 

Topics: Fresh Mex , Marketing , Online Services , Software - Inventory Management , Trends / Statistics

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