Dickey's Barbecue getting social for the Big Game

Jan. 23, 2013

Dickey's Barbecue is ready to tackle customers' game-day catering needs with Tailgate Packs and social media contests running through Jan. 31. The chain is asking customers to go head to head on Facebook and Twitter in the "Are You Dickey's Biggest Fan?" contest. The Facebook contest winner receives a $500-gift card to cater their Super Bowl party.

"We take the work out of planning a party with our Tailgate Packs that allow customers to take home authentic pit smoked meats and homestyle sides for their big game day gatherings," said Roland Dickey, Jr., president and CEO of Dickey's Barbecue Restaurants Inc.

"Are You Dickey's Biggest Fan?" contest on Facebook asks fans to submit photos wearing their favorite team jersey while holding a Dickey's Big Yellow Cup. The winner will earn a $500 gift card to use at any Dickey's Barbecue location. The Twitter contest asks fans to list in 140 characters or less why they are Dickey's biggest fan, including the hashtag #teamdickeys. The best entry wins a $50 gift card to Dickey's.

Dickey's Barbecue Tailgate Pack includes three smoked meats, three medium home-style sides, buttery rolls and signature barbecue sauce.

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Topics: Marketing / Branding / Promotion

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