Dickey's Barbecue adds branded merchandise to website

Nov. 21, 2012

Just in time for Cyber Monday, Texas-based Dickey's Barbecue is introducing branded merchandise such as T-shirts, caps, cookbooks and Dickey's famous Rib Rub on Dickeys.com.

"We're thrilled to introduce our exclusive new products on Dickeys.com," said Roland Dickey, Jr., president of Dickey's Barbecue Restaurants Inc. "Dickey's has become so much more than just a recognizable brand, we hold memories for many people. Now, we can also offer cool holiday gifts for all those resident grill masters in the family."

Copies of "Mr. Dickey's Barbecue Cookbook" will also be available for sale on Dickeys.com. The cookbook showcases more than 100 recipes and anecdotes, including many Dickey family recipes, personal photographs and photography of the dishes. Dickey's is offering branded retail products sold separately or in gift bundles. Shoppers can make gift bundles by combining "Mr. Dickey's Barbecue Cookbook," along with the Dickey's Barbecue famous Rib Rub and T-shirt. The company has custom designed shirts in a variety of styles and price points.

"Many people grew up having family dinners and good times at Dickey's and they want a piece of that nostalgia to take home," Dickey said. "The retail end of the business is something we're looking forward to sharing with our customers."

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Topics: Marketing / Branding / Promotion , Online / Mobile / Social

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