Chipotle's Boorito to raise $1M to support sustainable food practices

 
Oct. 7, 2013

Chipotle has announced the return of its long-standing tradition and Halloween fundraiser, Boorito. This Halloween, Chipotle will treat customers dressed in costume to a burrito, bowl, salad or order of tacos for only $3 from 4 p.m. to closing. Proceeds from the fundraiser of $1 million will benefit the Chipotle Cultivate Foundation, a non-profit organization committed to creating a more sustainable and healthful food supply and to raising awareness of food issues.

"We are changing the way people think about and eat fast food, and this annual tradition gives our customers the opportunity to join us in our mission to create a better, more equitable food future," said Mark Crumpacker, chief marketing officer at Chipotle. "During Boorito, customers can dress in costume and enjoy their favorite menu item from Chipotle for just $3 while supporting a great cause."

The Cultivate Foundation supports family farmers and their communities, educators and programs that teach younger generations about food matters, along with support for ranchers and farmers who are working to develop more sustainable practices.

"Over the last three years, our customers have helped us raise more than $3 million dollars for the Cultivate Foundation, which has been used to fund and support organizations and programs focused on creating a more sustainable food future, such as the International Rescue Committee and The Kitchen Community," said Crumpacker. "Through our customers' support we have made progress advancing the foundation's mission and we hope our customers will join us again this Halloween."

Read more about promos.


Topics: Marketing / Branding / Promotion


Related Content


Latest Content


comments powered by Disqus

 

TRENDING

 

WHITE PAPERS