Chipotle to open second ShopHouse

Jan. 11, 2012 | by Valerie Killifer

Steve Ells is looking to open a second ShopHouse Southeast Asian Kitchen location near the original Washington, D.C., restaurant.

According to several new reports, Ells has said the original concept, which opened in September, has experienced a tremendous amount of success. Details on the second location have not been released, but Chipotle's director of concept development, Tim Wildin, has confirmed the planned second opening.

In regard to Chipotle's growth, Ells told Bloomberg News the chain is adding locations in London and Paris, and also has its sights set on Germany.

 From Bloomberg:

Chipotle is adding stores in London and Paris and will also make a push in Germany as it expands in Europe, said Ells, 46. The company’s interactive format, in which diners customize orders, is "pretty universally accepted and appreciated," he said.

"While domestic is our main area of growth, ShopHouse and international are ways to sort of seed potential for the future," Ells said.

Read more about franchising & growth.


Topics: Asian , Business Strategy and Profitability , Franchising & Growth

Valerie Killifer / As the founder of P-O-P Content & Communications, Valerie Killifer brings her passion for creative thinking and relationship development to the forefront of her business. She spent 15 years as a professional journalist and continues to write about the brands, people and trends impacting the restaurant industry.
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