Chipotle to offer graduation gift cards to college seniors

 
May 1, 2012

From now through June 30, 2012, Chipotle is offering a college graduate gift card promotion at locations in the U.S. and Canada. If a customer purchases a $30 gift card for a graduate, they will receive a free burrito, order of tacos, salad or bowl at any Chipotle location.

“While Chipotle makes all of its food with premium quality ingredients from more sustainable sources, it’s still affordable and accessible,” said Mark Crumpacker, chief marketing officer of Chipotle. “A gift card for your favorite graduate and a freebie for you makes it even more affordable for everyone.”

Receipts may only be redeemed for a free entrée during a customer’s next visit, not on the same visit as when the gift card is purchased. Additionally, in order to be eligible for a free menu item, customers must redeem their receipt indicating a gift card purchase no later than June 30. The promotion also does not apply to gift cards purchased online.

Read more about marketing, branding and promotions.


Topics: Business Strategy and Profitability , Fresh Mex , Marketing / Branding / Promotion


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