Chipotle hosting Super Bowl promotion through February

Jan. 15, 2013

Chipotle Mexican Grill is hosting a Super Bowl promotion throughout the month of February. Customers who purchase six or more "Burritos by the Box" for pickup on Feb. 3 — Super Bowl Sunday — will earn a free burrito, bowl, salad or order of tacos when they bring back the receipt to any Chipotle location by Feb. 28.

"We have always served great-tasting food made with the best ingredients we can get in a way that is accessible and affordable," said Chris Arnold, communications director at Chipotle. "'Burritos by the Box' is an option that makes it easy for customers to feed groups of family, friends or colleagues conveniently, and this promotion gives them a little added bonus of free food when they do."

To order, customers can go to and download the "Burritos by the Box" order form, or call in their order to the nearest location. Burritos can be customized with meat or veggie choices for each guest, or placed as a bulk order. The burritos come packed in a box with handles, along with sides of sour cream, chips, medium tomatillo-green chili salsa and house-made guacamole.

To participate in Chipotle's "Burritos by the Box" promotion, customers must place their order for pickup on Feb. 3, giving the restaurant at least 24 hours notice for orders of 50 or more burritos. To claim a free entrée, the customer must present the original receipt; no copies are permitted. The promotion will be honored by all Chipotle locations.

Read more about marketing and promotions.

Topics: Marketing / Branding / Promotion , Online / Mobile / Social

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