CherryBerry inks Wisconsin expansion deal

April 24, 2012

Beautiful Brands International (BBI) has announced the continued expansion of CherryBerry Self-Serve Yogurt Bar, with three new deals signed in Wisconsin that will result in 17 new locations.

BBI recently signed with Jason Madsen to open seven new CherryBerry stores in Green Bay, Appleton, La Crosse and Oshkosh. The company also inked an agreement with Tom Wilcox to develop eight CherryBerry locations in Madison and Janesville, as well as with Master Franchisee, Jan Scriver, who will open two stores in Mequon and Whitefish Bay.

The agreements are part of an expansive strategy by BBI and CherryBerry to partner with franchise developers committed to expanding the CherryBerry brand globally. The CherryBerry franchise has a total of 70 stores open nationwide with 28 stores in development and 238 stores under contract to be opened. The first CherryBerry units from the agreements are slated to open this summer.

"CherryBerry is about delivering the best fro-yo on the planet to people who absolutely love freshness and quality," said Dallas Jones, CherryBerry owner and founder. "We anticipate a wide expansion of our stores as we embark on a long-term growth initiative that is sure to make the CherryBerry brand a huge hit in Wisconsin and other regions."

CherryBerry Self-Serve Yogurt Bar was founded by Dallas and Robyn Jones in Broken Arrow, Okla. The concept offers 16 premium rotating healthy and fat-free frozen yogurt flavors and more than 50 toppings.

Read more about franchising and growth.

Topics: Business Strategy and Profitability , Franchising & Growth

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