CherryBerry builds on growth momentum

Feb. 22, 2012

CherryBerry Self-Serve Yogurt Bar will soon be opening its doors in Michigan, Wyoming, Colorado and Iowa, based on a newly signed master franchise agreement between Beautiful Brands International (BBI) and Bill Byrne and Jeff Brands.

The agreement is part of an expansive strategy by BBI to partner with a host of franchise developers committed to expanding the CherryBerry brand globally. The CherryBerry franchise has a total of 60 stores open nationwide with 35 stores under construction and 60 more to be opened within this year alone. The first CherryBerry unit from this agreement is slated to open in Michigan by the summer of 2012.

Developer Bill Byrne is the author of "Habits of Wealth," a book which has been published in eight different languages. Both Brands and Byrne own 16 Taco John's throughout Iowa, and plan on opening and operating multiple CherryBerry units themselves.

CherryBerry Self-Serve Yogurt Bar was founded by Dallas and Robyn Jones in Broken Arrow, Okla. Their menu offers 16 premium rotating healthy and fat-free frozen yogurt flavors and more than 50 toppings. Since CherryBerry became a part of Beautiful Brands International in June 2011, they have sold over 200 franchises and generated millions in franchise fees for CherryBerry.

Read more about franchising and growth.

Topics: Business Strategy and Profitability , Franchising & Growth , Operations Management

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