Cheba Hut plants itself near University of Wisconsin's campus

Jan. 23, 2013

Cheba Hut will open its newest location on Jan. 26 at 453 Gillman St. in Madison, Wis. The restaurant will feature locally sourced beverages such as Spotted Cow (New Glarus Brewing), Warped Speed Scotch Ale (Lake Louie Brewing), Capital Brewery's seasonal brew and Hopalicious (Ale Asylum).

According to a news release, this Cheba Hut will be the only sub shop in Madison that serves beer. The marijuana-themed brand also offers sandwiches, signature salads and a relaxed atmosphere.

The grand opening is scheduled Jan. 26 from 10 a.m. to 10 p.m., and will feature a "Pack the Bus" contest at 3 p.m. Local sororities will compete to see who can fit the most members into the Cheba Hut VW Bus, with the winner receiving a $1,000 donation to a charity of its choice. In addition, the brand's signature ranch-chugging contest will take place at 4 p.m. Participating "ranch-chuggers" will be timed while drinking 24 ounces of ranch dressing for a chance to win free Cheba Hut for a year.

Cheba Hut is also discounting menu items throughout the entire day of the grand opening. Nugs — the brand's small toasted sub — will be offered for $2. Craft beer will also be sold for $2.

"Cheba Hut's one-of-a-kind brand is a perfect fit for the culture in Madison," said Richard Wooton, local franchisee. "We're excited to finally be part of this awesome community."

With locations in Arizona, Colorado, Iowa, New Mexico, California and Oregon, Cheba Hut's Madison store will be the restaurant's 16th location.

Read more about franchising and growth.

Topics: Franchising & Growth , Marketing / Branding / Promotion

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