Charley's Grilled Subs ready for South Korea debut

 
Aug. 10, 2012

Charley's Grilled Subs is continuing its global expansion with its newest location in South Korea set to open on Sept. 14. This location is the first in the country's capital, Seoul, and the first in South Korea under the new moniker of Charley's Philly Steaks.

There are currently four other Charley's Philly Steaks locations on military bases.

The new Charley's, opening in Mecenatpolis Mall, is part of a larger expansion as the franchise is planning for five additional units throughout the country. Charley's currently has an international presence in Japan, Germany, Brazil, the Dominican Republic and Saudi Arabia.

"The Seoul community has embraced the idea of the new Charley's location, so we are extremely confident that it will soon become the most popular sandwich chain in South Korea," said Dae-Hyun Shin, regional developer and franchise partner for the new restaurant. "There is nothing similar to Charley's hot grilled sandwiches here in Korea."

Most of the core menu will be the same, however a few sandwiches will be introduced to cater to local tastes, such as the Philly Steak Bulgogi, which is made with a Korean marinated sauce. The new store will also feature real ice cream shakes.

"Our commitment to international expansion has never wavered, and we've been picking up steam in 2012," said Bob Wright, president and COO. "Combining the essence of the Charley's brand, the Philly Steak sandwich, with culturally adapted menu offerings, gives us tremendous flexibility in making sure no Charley's customer ever goes unsatisfied."

Read more about franchising and growth.


Topics: Food & Beverage , Franchising & Growth , International , Operations Management , Sandwich


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