Caribou Coffee rolls out seasonal beverages

Nov. 9, 2012

Caribou Coffee Company Inc. has launched its expanded seasonal menu, along with a retail collection for guests to give as gifts.

Caribou is once again offer its signature holiday beverages in stores — Ho Ho Mint Mocha and Fa La Latte — while the bakery will bring back gingerbread.

Additionally, Caribou has introduced real caramel that can be added to any drink and two new seasonal beverages that feature caramel flavor — the Salted Caramel Budino and the Salted Caramel Mocha.

Caribou's holiday limited-time-only food and beverage lineup includes:

  • New Salted Caramel Budino: Sweet cream and espresso with caramel and a light sprinkle of salt topped with a caramel mousse;
  • New Salted Caramel Mocha: Rich chocolate balanced with caramel and a sprinkle of salt topped with a caramel mousse;
  • Fa La Latte: Creamy eggnog mixed with espresso, whipped cream and a dash of nutmeg;
  • Ho Ho Mint Mocha: Milk, dark or white chocolate mocha with mint syrup, crushed peppermint candy with whipped cream on top; and
  • Gingerbread: A lightly spiced slice of traditional gingerbread topped with buttercream icing.

Caribou's 2012 holiday gift collection — available in stores and online — includes:

  • Caribou drinkware and cozy sleeves;
  • Signature Reindeer Blend, available in whole bean regular and decaf;
  • Holiday ornaments and collectable Bou Plush; and
  • A variety of gift sets — all offered for under $25 — and Caribou holiday-themed gift cards.

This year's holiday season marks Caribou's 20th anniversary, which is officially Dec. 14. To celebrate this milestone, Caribou has created a special 20th Anniversary Blend coffee — featuring the original Caribou Blend recipe — which will be available in stores and online starting on Nov. 25. A commemorative ceramic mug and stainless steel tumbler will also be available for the occasion.

Additionally, throughout the 20 days leading up to its official anniversary, Caribou will introduce its "20 Feel Good Years" program. As part of this campaign, Caribou coffeehouses across the country will introduce offers to fans, including special deals and discounts. Caribou's "20 Feel Good Years" will kick off on Nov. 25 with a free small coffee of the day with the purchase of a pound of Anniversary Blend coffee. The offers will be available exclusively to those who text BOU20 to 65017* or "like" Caribou's Facebook page.

Read more about food and beverage rollouts.

Topics: Coffee / Specialty Beverages , Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social

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