Caribou Coffee reaches global expansion milestone

 
May 30, 2012

Caribou Coffee Company, Inc. has officially opened its 100th international operating location. The 100th international Caribou coffeehouse is located in Istanbul, Turkey. Caribou's opened May 10, 2012, in partnership with master franchisee Al Sayer Group and Turkey's Yildiz Holding. It is Caribou's sixth store in Turkey.

"The Caribou brand, and our shared dedication to quality and service, has resonated well in this region of the world," said Al Sayer Group, general manager, Hamad Alsayer. "We view this market expansion as an important step in our combined commitment to global franchise development over the next several years."

Al Sayer Group operates 89 of Caribou's 100 international locations in Turkey, Kuwait, United Arab Emirates, Lebanon, Bahrain, Jordan, Oman and Kingdom of Saudi Arabia. In 2011, Al Sayer Group entered into a joint venture with Yildiz Holding to bring the first – and largest – Caribou coffeehouse to Turkey.

"The 100th international coffeehouse milestone is part of our larger expansion strategy to develop and strengthen Caribou's brand in the countries where we already exist, before proceeding to grow in new markets," said Mike Tattersfield, president and CEO of Caribou Coffee. "We plan to open a number of stores, both domestically and internationally, and increase our total store count by 10 to 12 percent in 2012."

Caribou also has ramped up its packaged coffee sales in grocery and foodservice channels over the past several years and has grown its commercial business significantly, primarily in the United States.

Read more about coffee and specialty beverage trends.


Topics: Business Strategy and Profitability , Coffee / Specialty Beverages , Franchising & Growth , International , Operations Management


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