Caribou Coffee continues breast cancer awareness support

 
April 4, 2012

Caribou Coffee Company Inc. has announced the blooming dedication of Amy's National Garden of Hope at Brookside Gardens just outside of Washington, D.C., as a tribute to Amy Erickson, a former Caribou roastmaster who valiantly fought breast cancer, and others who have been touched by the disease.

As part of its 17-year Amy's Blend program to celebrate Amy and raise awareness about breast cancer, Caribou Coffee brought her favorite flower – the tulip – to the nation's capital with a commemorative planting last fall. To engage the larger community, Caribou invited consumers to go online and submit a dedication in support of finding a cure via Facebook. For every submission that was made online, a real tulip was planted in Amy's National Garden of Hope.

With the third Amy's Garden now in full bloom, Caribou will invite members of the local community to honor Amy and those touched by breast cancer to a special Spring Garden Party event from 3-5 p.m. on April 10, at Brookside Gardens in Wheaton, Md.

"We are thrilled to have extended our Amy's Garden program to the Washington, D.C. area and to continue our commitment to supporting breast cancer awareness and the search for a cure with this commemorative garden," said Caribou Coffee CEO, Mike Tattersfield, "We look forward to sharing Amy's story with the local community at Brookside and to paying tribute to everyone who has been touched by breast cancer with this special blooming celebration and Spring Garden Party."

Amy's National Garden of Hope was created in partnership with Susan G. Komen for the Cure as an extension of the brand's ongoing Amy's Blend program, which offers special coffee, tea and merchandise each October and was developed to both honor Amy Erickson and support breast cancer awareness. Over the past two years, Amy's Gardens have been planted in Minneapolis, Chicago and now Washington, D.C., and each is planted in tribute to those touched by the disease.

All Amy's Blend products will be available for purchase in Caribou Coffee stores, or online at www.CaribouCoffee.com, during Breast Cancer Awareness month this October.

Read more about coffee and other specialty beverages.


Topics: Business Strategy and Profitability , Coffee / Specialty Beverages , Customer Service / Experience , Social Responsibility


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