Capriotti's launches loyalty club

Jan. 17, 2013

Capriotti's Sandwich Shop is launching an email club, CAPAddicts, for guests to receive online news updates, deals and offers. Those who sign up will receive a free upsize from a 9-inch to a 12-inch sub of their choice.

"With the success of our local text clubs, we were inspired to offer a system-wide program that will deliver the latest news and deals to our fans in a quick and convenient way," said Ashley Morris, CEO of Capriotti's.

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Topics: Marketing / Branding / Promotion

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