Burger 21 goes gluten-free

May 1, 2012

Burger 21, a concept founded by the owners of The Melting Pot Restaurants, Inc., kicks off Celiac Awareness Month by introducing a gluten-free menu in partnership with the Gluten Intolerance Group.

“Considering one in 100 Americans has celiac disease, our guests have requested gluten-free options so we worked with GIG to provide a gluten-free menu as a service to our guests," said Shane Schaibly, corporate chef for Front Burner Brands, restaurant management company for Burger 21. "With GIG’s help, we developed an easy-to-read gluten-free menu featuring a variety of options for guests affected by gluten intolerance.”

GIG analyzed Burger 21’s menu, products and ingredients by checking labels and nutritional facts to determine items that contained gluten, a protein found in wheat, rye and barley, and then advised accordingly.

Burger 21’s gluten-free menu includes:

  • Seven gluten-free Angus beef burgers served on French Meadow Bakery gluten-free buns
  • French fries and sweet potato fries
  • Fresh salads served without croutons
  • A variety of hand-dipped shakes and floats

During Celiac Awareness Month, Burger 21 is participating in the annual Chef to Plate Gluten-Free Awareness Campaign to raise awareness about gluten intolerance through gluten-free dining during the month of May. Chef to Plate is an international gluten-free awareness campaign of the Gluten Intolerance Group of North America, a nonprofit group dedicated to raising awareness of celiac disease and other forms of gluten intolerance.

Burger 21 has two locations open in Tampa, Fla., and five in development in Tampa and Orlando. Burger 21 is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla.

Read more about food and beverage trends.

Topics: Burger/Steak/BBQ , Business Strategy and Profitability , Food Allergies / Gluten-free , Food & Beverage , Health & Nutrition , Trends / Statistics

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