Buffalo Wild Wings launches newly designed store

Dec. 17, 2012

Buffalo Wild Wings Inc. today unveiled its new design prototype in Ohio, where the restaurant chain got its start 30 years ago. The opening of its restaurant in Cincinnati features the new layout and restaurant design and is one of nine Buffalo Wild Wings restaurants opening today.

“We are thrilled to be able to open our first restaurant with the new layout and design, which will bring the stadium experience to our guests,” said Sally Smith, president and CEO of Buffalo Wild Wings. “Our roots are right here, so we knew this was the perfect place to launch our new design to our already passionate fan base. It’s an honor to be able to celebrate with those guests who were with us from the beginning.”

As the first restaurant to showcase the new design layout, this location is celebrating the company’s growth as well as its evolution as a brand. As the company nears 900 restaurants this month, the fresh new design keeps the game as the focal point, Smith said. It captures the energy of a sports stadium as it brings together the essentials needed to create a social and interactive local gathering place for true sports fans. There is also an enhanced audio-visual system that will make the game-viewing experience better, Smith said.

To celebrate the new design and grand opening, the restaurant will award the first 100 guests through the door with “Free Wings for a Year.” The promotion provides guests with a coupon book that includes vouchers for an order of six free wings for each of the next 52 weeks.

Buffalo Wild Wings will continue to open new restaurants with the updated restaurant design, with the second in San Diego — one of the company’s fastest-growing markets. Many of the new Buffalo Wild Wings restaurants opening in 2013, as well as the remodels, will feature the latest design.

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Topics: Franchising & Growth

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