Bruegger's schooling Virginia Tech

 
Feb. 6, 2013

Student and faculty fanfare have welcomed the recent arrival of Bruegger's Bagels to Virginia Tech. Opening with record first-week sales, the new Bruegger's Bagels is on campus in Turner Place, the school's recently refurbished, state-of-the-art dining facility, said John Barrett, site manager at Turner Place for Virginia Tech.

"The brand instantly clicked here on campus," he said.

Bruegger's Bagels showcases fresh menu items, including a selection of New York-style bagels that are boiled and baked onsite. Plus, the brand offers its signature made-in-Vermont cream cheese, as well as handcrafted breakfast and lunch sandwiches and salads. In Turner Place, students, faculty and campus guests can see all items prepared in the contemporary display kitchen, and can enjoy the walk-up service window accessible from the patio, said Tina Toole-Welch, senior director of non-traditional development for parent company Le Duff America Inc.

"It is evident that the dining experience on campuses has changed. Authenticity is very important to students," she said. "They like to see their food made fresh right in front of them. We are excited to bring our authentic bagel bakery to fantastic campuses such as Virginia Tech, and look forward to becoming part of many more foodservice hubs in academic settings."

Expanding into venues such as Turner Place, as well as other non-traditional settings such as airports, campuses, health care and hotels, there are 19 new units (nine franchise, 10 corporate) planned to open in the months ahead.

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Topics: Franchising & Growth


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