Bruegger's commemorates anniversary with free bagel

 
Feb. 5, 2013

Bruegger's Bagels will officially celebrate its 30th anniversary on Feb. 7. Until 11 a.m. that day, guests can redeem a coupon for a complimentary bagel and cream cheese at any of Bruegger's Bagels' 300 bakeries.

Company founders Nord Brue and Mike Dressell opened the first Bruegger's Bagels in Troy, N.Y., in 1983. The bagels are still kettle-boiled and baked in stone hearth ovens in small batches throughout the day at each location and the company relies on the same recipe with five core ingredients: flour, water, malt, yeast and salt.

"Our signature bagels have been the cornerstone of our company," said David Austin, Bruegger's Bagels president. "During this national event, we celebrate both our baking heritage and our loyal customers, who recognize the value of our commitment to fresh, high-quality products."

Guests who want to join the 30th anniversary celebration and receive a complimentary bagel with cream cheese can print a coupon, found on Bruegger's Bagels' Facebook page or through its email club. Guests can also present the downloaded coupon on their smartphone.

February 7 will also mark the last day guests can vote in the company's Facebook campaign, announced in January, to bring back a favorite bagel to the menu. More than 30,000 people have already cast their votes for favorites such as Trail Mix, Cranberry Orange and Marble Rye, and the bagel with the most votes will return to Bruegger's Bagels menu for a limited time this year. The winning bagel will be announced Feb. 12.

Read more about marketing and promotions.


Topics: Bakery Cafe , Customer Service / Experience , Food & Beverage , Marketing / Branding / Promotion


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