Oct. 31, 2012
Several Starbucks throughout Boston are testing wireless phone-charging solutions designed by Duracell Powermat. The coffee chain will test eight stations in 17 cafes for a limited time, according to Boston.com, which recently interviewed Starbucks Chief Digital Officer Adam Brotman.
"We're building the Powermat technology into some of the tabletops, just to get a sense for how our customers will react, compared to having to plug their mobile devices into the wall," he said in the story.
Starbucks rolled out free WiFi to all stores in 2010, and may eventually offer the charging stations at every café. Although the chain hasn't yet made a final decision, Brotman told Boston.com that "customers are coming into our stores every day with mobile devices, and putting them down on the table. If they could be charging their device at the same time, then we've connected with that customer and met their need, maybe even before they realized they had a need for wireless charging."
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