BBI expands CherryBerry to Florida

Aug. 14, 2012

Beautiful Brands International has announced the signing of a master franchise agreement with Julie Harris to expand development of its CherryBerry Self-Serve Yogurt Bars throughout Florida.

The agreement is part of an expansive strategy by BBI to partner with franchise developers committed to expanding the CherryBerry brand globally. The CherryBerry franchise has a total of 100 stores open nationwide with 35 stores under construction and 60 more to be opened within the year. The first CherryBerry unit from this agreement is slated to open in Winter 2012.

“We look forward to expanding our footprint in the Florida community and shaping our name as the signature brand in quality frozen yogurt,” said Dallas Jones, CherryBerry owner and founder. “Already we’ve seen remarkable success with the stores in Florida and throughout the region. I believe we have an incredible opportunity to expand our growth even more so and enter markets that are tailor made for CherryBerry’s hugely successful business model.”

CherryBerry Self-Serve Yogurt Bars offers 12 premium rotating healthy and fat-free frozen yogurt flavors and more than 50 toppings. The store features self-serve yogurt stations, plus a toppings bar to make it easy for customers to customize their own yogurt creations. Pricing for the dessert is by the ounce.

Read more about franchising and growth.

Topics: Business Strategy and Profitability , Food & Beverage , Franchising & Growth

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