Asian Box expands footprint in California

 
Jan. 16, 2013

Asian Box is now open in Mountain View, Calif. The concept's second location, at 142 Castro St., debuted in late December 2012 with a limited menu and hours. Now Mountain View residents can enjoy the full Asian Box menu and regular hours every day from 11 a.m. to 9 p.m.

Asian Box showcases traditional cooking methods and authentic recipes from corporate executive chef Grace Nguyen. The menu comprises three steps: pick a base; pick a protein; add vegetables, "box toppers," and housemade sauces. New at the Mountain View and the flagship Palo Alto, Calif., locations are made-to-order Quickies, which showcase favorite combinations from the team, including:

  • Hot Box ($9.45): The spiciest combination includes six spice chicken, lemongrass pork, long grain jasmine rice, a caramel egg, fresh jalapeño and herbs, bean sprouts, pickled vegetables, crispy shallots, fresh lime squeeze, scallion oil, chopped peanuts and HotBoxIt sauce.
  • Miss Jones ($8.95): Chef Nguyen's favorite box includes garlic and soy glazed beef, rice noodles, fresh herbs, bean sprouts, pickled vegetables, crispy shallots, fresh lime squeeze, scallion oil, chopped peanuts and tamarind vinaigrette.
  • Mr. Chad ($10.95): Culinary Director Chad Newton's go-to includes six spice chicken, garlic and soy glazed beef, short grain brown rice, a caramel egg, fresh jalapeño and herbs, bean sprouts, pickled vegetables, crispy shallots, fresh lime squeeze, scallion oil, chopped peanuts, Miss Jones' Sriracha and no-oil fish sauce.

The Mountain View location also includes a featured Asian Rib Night on Mondays and a Kid's Menu. Debuting at the new Mountain View location is a limited selection of gluten-free wines and beers.

The brand from FK Restaurants and Hospitality will continue to expand throughout California and beyond in 2013.

Read more about franchising and growth.


Topics: Asian , Food & Beverage , Franchising & Growth


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