New marketing and hospitality programs launched in early April, combined with a recently revamped menu, expanded service and a new unit design, have helped drive another month of double-digit same-store sales increases at Fazoli’s.
The new marketing program spotlights recent changes that include the new look, new menu, table service, and real silverware and plates. In conjunction with the new campaign, Fazoli’s rolled out a new service and hospitality program. Both were launched in company markets.
“Guests are really responding to the improvements that we have made to every aspect of the Fazoli’s experience,” said Carl Howard, president and CEO.
Howard said company-owned restaurants in April experienced 10.4 percent same-store sales growth, making it the best April comp store sales performance ever. Franchisees reported an April increase of 5.1 percent over 2011 – their best April in nearly a decade. The new marketing and hospitality programs are being phased in to franchised units and markets.
“This was Fazoli’s 21st straight month of comp store sales increases, making for our longest growth streak since 1999,” Howard said. “This really sets up Fazoli’s for a great spring and summer.”
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