5-Spice Asian Street Market seeking franchisees

Dec. 17, 2012

5-Spice Asian Street Market, a 6-year-old fast casual restaurant in Boca Raton, Fla., is now offering franchise opportunities to qualified applicants.

"Our loyal clientele really enjoy, and tell their family and friends about, the wide variety of delicious Asian dishes they can only find here. It's a buzz you can hear all around South Florida. They come from near and far expecting to find unique and special dishes at very reasonable prices," said one of the founders and Chief Concept Officer Melissa Leung, who was born in Vietnam and lived in several other Asian countries before settling in the U.S.

Technomic, an industry leading research firm, believes the fast casual Asian cluster is still relatively untapped on a national level and has potential for major growth over the next decade. The Asian category only covers 1.7 percent of the total sales of the top 500 chains.

"Asian noodle, bowl and grill concepts deliver everything today's quick-casual customer seeks: cross-cultural tastes beyond the traditional Chinese selections, exotic ambiance, instant gratification, affordable price points and cheerful, competent service, and 5-Spice is uniquely positioned to fill this demand," said Chee Piong, 5-Spice director of Franchise Development. "Our key differentiator is our focus on Asian street foods, backed by a proven repeatable system that can implement our vision."

In 2013, 5-Spice Asian Street Market anticipates expanding throughout Palm Beach, Broward and Dade Counties in Florida with stores typically operated by a team of 15 to 20 employees.

"We are very selective in seeking the right franchisees," Piong said. "We want to make sure we find the right franchise partners who share the same passion and believe in our proven approach to deliver a unique experience, consistent quality and great value to our customers, and ultimately to the success of our franchisees."

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Topics: Franchising & Growth

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