#CONNECTsummit14: Marketers should opt in to text as key mobile messaging channel

When it comes to building relationships with hardcore fans, marketers shouldn't overlook the original mobile messaging channel: text.

#CONNECTsummit14: Consumers waiting for marketers to catch up

Thinking about plunging in to mobile marketing? Now is a great time, according to Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association.

A thing for wings

From QSRs to sports bars, wings are on menus everywhere. Why?

Make time for staff training

Restaurants must make time for training.

#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

#CONNECTsummit14: Smartphones are 'remote control for life'

Smartphones are the "remote control for life," especially for Millennials.

You heard it here first: first franchisees become important brand ambassadors

In the world of restaurants, the first franchisee can be critically important for a company that hopes to expand its growth through franchising.

Noodles & Company reports limp Q2 comps

Noodles & Company posted disappointing Q2 results, with comps declining 1 percent for company owned stores, 2.2 percent for franchised stores and 1.1 percent system-wide.

Doing digital signage right

The retail food industry depends on suggestive selling and upselling, according to restaurant franchisee and digital signage provider Ernest Koury, and when you have disinterested employees, no one is there to protect your brand. Digital signage mitigates the impact of undertrained or overwhelmed front line employees.

Does China expose the concept of Quality Fade in QSR food products?

The tendency of major QSR brands to stick with longtime suppliers exposes a false sense of security with faulty supplier partners.

Summit will help fast casual restaurants 'think mobile first'

CONNECT Mobile Innovation Summit coming up Aug. 18-20 will feature the CEOs of Firehouse Subs and McAlister's Deli.

Putting customers in the driver's seat: Which Wich adds drive-thru

Driven by a desire to serve his customers, franchisee adds drive-thru to his fast casual sandwich restaurant.

No soup for you? SoupMobiles could change that

Low cost, powerful brand story make SoupMobiles attractive to new franchisees, CEO Lloyd Sugarman says.

A look at some international fast casual concepts

From poutine to crêpes, international fast casual concepts offer variety.

Zoës Kitchen's 'Southern hospitality with personality' paying off

VP of Marketing believes company culture is behind the brand's rising stock prices.

Mission Foods leapfrogs competitors with plastic ship boxes

It is not often in the QSR industry, that one decision can positively impact so many touch points in restaurant operations.

Morgan makes the leap from Smashburger to Tava Indian Kitchen

Tava aims to expand throughout San Francisco and into Denver.

The importance of online ordering when it comes to catering

Research has shown that people who place mobile and online orders have an average ticket 30 percent higher than in-store customers.

Homestyle Dining leverages smaller footprint to create 'plush fast casual' steak concept

Bo's Steak & Grill features a backyard barbecue theme, with country music, denim and red solo cups.

Breakfast takes a bite out of Panera comps in Q2

The quarter represented the first time in six quarters the company registered a year-over-year increase in transactions.

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