Lori Walderich / Lori Walderich is chief creative officer at IdeaStudio, a chain restaurant marketing and promotions firm. Her company helps restaurant clients align their branding and implement strategic marketing plans to achieve consistent, sustainable growth.
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Social Media Part 1: Do I know you?

It's important to know who makes up your social media audience

The brand you live is the only one they'll love

If you think big and creatively, you should find plenty of brand-building opportunities.

The Popeye principle (or, "I am what I am.")

While it's understandable that brands evolve, concept evolution has to make sense.

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