Smartphone growth continues to move at a staggering pace, with projected shipments expected to increase by 30 percent in 2013.
Restaurant patrons specifically rely on their phones to locate an establishment, order food, use discounts, find allergen-specific menu offerings, collect loyalty points and even pay for their meals. They expect to find this information quickly and easily and, if they can't, they'll go elsewhere or not dine out at all.
We've created an infographic outlining what restaurant-related apps consumers are downloading the most, and how they're rating those apps in the iOS and Android marketplaces. We've broken those top apps into categories based on a narrative of how a mobile-savvy customer would approach dining out from start to finish.
We've also broken down statistics to underscore how much the mobile space is influencing heavy restaurant users. For example, 32 percent of Millennials look at restaurant menus online via a smartphone.
This isn't a next-generation trend. Your customers are not going to be in the mobile space; they're already there. Are you?
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Alicia Kelso has been a professional journalist for 15 years. Her work with QSRweb.com and PizzaMarketplace.com has been featured in publications around the world, including Good Morning America, Voice of Russia radio, Consumerist.com and Franchise Asia magazine.