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Catering treats and snacks on the boardroom table
For frozen treat brands, developing a catering and off-premise consumer experience provides an opportunity to weatherproof the concept.- Erle Dardick -
Menu development in a multiunit restaurant catering operation
The assumption that menus are the same between dine-in, takeout and catering can be deadly to our brand and catering customer experience.- Erle Dardick -
10 ways to build your restaurant catering program
Growing catering revenues requires professional business-to-business selling skills.- Erle Dardick -
Culture trumps strategy: What I learned from Ben & Jerry's
The company's employees connect emotionally in their communities and their group understands that waking up in the morning to do important work is not just about money.- Erle Dardick -
Is your catering experience scalable and predictable?
It's time to think of the off-premise sales opportunity as the fastest growing opportunity our restaurants have.- Erle Dardick -
Why servant leadership is crucial for a successful restaurant catering program
Without the support structure in place at the highest level of your organization, mid-level managers and front-line employees will have a hard time carrying out the mission of your catering strategy.- Erle Dardick -
5 ways to grow your off-premise catering sales
Delivery of your product will make or break your catering program: Invest in safe vehicles, showcase your brand on those vehicles and purchase catering-specific equipment.- Erle Dardick -
Fast Casual Executive Summit: 'Gangnam Style'
Last week in San Diego was the Fast Casual Executive Summit. Great conference, and great people. In our typical MonkeyStyle, we shot our annual "fun video" for the conference …- Erle Dardick -
My name is Bo: Why Arby's will come back
I saw this ad today and just had to write this post. I love it for it's simplicity, elegance and boldness. Watch this.... I find it fascinating to watch how a brand can live on and on. Even after …- Erle Dardick -
The myth of hybrid vigor
I go to Florida on occasion. I like it and who wouldn't? There is warm water, beautiful beaches and friendly people. It's really great. Of course I'm interested in the local exotic wild life as well …- Erle Dardick -
A case for growing catering revenue
Years ago, I enjoyed watching old episodes of "Perry Mason." The drama that occurred in his courtroom really taught me that life is short and often there is a lot on the line. Each week, Perry …- Erle Dardick -
Cranking up catering sales in a multi-unit restaurant environment
There are many thousands of proven sales systems that your brand can implement to help make your catering sales sing. But here's the rub. Even proven sales systems need to be followed and implemented …- Erle Dardick -
The leadership of Ray Kroc to drive catering sales
I have been reading a lot about Ray Kroc these days. As I dig deeper into his story, I become more fascinated with his meticulous attention to detail. Like all entrepreneurs, he struggled to make his …- Erle Dardick -
Order entry should be frontline when it comes to catering
The order-entry experience may be the single most important component of the catering order-to-cash cycle. It is the first point of contact to your catering channel, and this is where the customer …- Erle Dardick
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Latest posts by Erle Dardick
Erle Dardick
Erle Dardick is a 15-year catering veteran, business turn-around expert and author, and is best known for helping multi-unit restaurant executives create successful catering revenue channels. Erle founded MonkeyMedia Software to provide catering solutions to multi-unit restaurant operators. He also is the author of “Get Catering and Grow Sales! One Monkey’s Perspective: Catering Defined for the Multi-Unit Restaurant Executive.”
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