• How to grow restaurant-catering sales from a franchisee’s perspective

    How to grow restaurant-catering sales from a franchisee’s perspective

    It's no secret that the franchise model for growing restaurant companies continues to be a key driver in the restaurant industry. The restaurant industry is no different than other industries such as …
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  • The CMO's paradox

    The CMO's paradox

    Chief marketing officers have always been under a lot of pressure — but add year-over-year budget squeezes and watch that pressure triple. For restaurant CMOs, whose brands face increasingly …
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  • Podcast: Don Fox on building brands

    Podcast: Don Fox on building brands

    In episode #021 of the Social Restaurant Podcast, I talk with Don Fox, Chief Executive Officer of Firehouse Subs, a 19-year-old concept with over 700 Firehouse Subs restaurants in 36 states and …
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  • Pizza: Make it thinner! Cook it faster! Fatten profits!

    Pizza: Make it thinner! Cook it faster! Fatten profits!

    With the birth of a new pizza restaurant in Denver, called Pizzeria Locale, the pizza industry is quickly embracing a basic food science principle — Make It Thinner! Cook It Faster! And Fatten …
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  • Don't go it alone in 2014

    Don't go it alone in 2014

    As 2013 enters the proverbial scrap heap of life, we turn our eyes to a new and tantalizing year. I say tantalizing because every New Year should seem that way. Instead of just hoping that 2014 will …
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  • Higher beef prices, mobile ordering on the menu for 2014

    Higher beef prices, mobile ordering on the menu for 2014

    The greatest thing about writing a prediction piece is that there is no downside. The writer appears important and on-trend, a true "pundit." If you are right, you reinforce your punditry and if you …
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  • Using technology to scale your restaurant catering sales

    Using technology to scale your restaurant catering sales

    For many years I've been publicizing the sales, marketing and overall business case for layering a catering program on top of your existing multi-unit restaurant operation. I believe strongly in the …
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  • Fast Casual Social Media Top 10 [infographic]

    Fast Casual Social Media Top 10 [infographic]

    Using social media as a marketing tool is a must in today's restaurant world, but some are more savvy than others. To measure it, we put together an infographic tracking how the 50 largest fast …
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  • Success is a team effort

    Success is a team effort

    As the cliché says, you are only as strong as your weakest link. The same holds true in the restaurant industry. Every day, your employees interact with customers and serve as the 'face' of …
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  • The holidays - A time to reflect, give thanks and celebrate

    The holidays - A time to reflect, give thanks and celebrate

    Do you think Charles Dickens had a foodservice buyer in mind when he created the despicable Christmas-hating Ebenezer Scrooge? Think about it, as the Holiday season surrounds us, are you more prone …
    1 comment
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  • Day makers: Encouraging engagement beyond the holiday season

    Day makers: Encouraging engagement beyond the holiday season

    For limited-service restaurants, the holiday season can bring an increase in traffic and demand as shoppers stop in for good food, fast. Employees play an integral role in providing stellar, and …
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  • Charitable collections – Taking Scrooge out of the picture

    Charitable collections – Taking Scrooge out of the picture

    The spirit of giving tugs at our hearts during the holiday season. We fill the toy containers at various reception points for various charities. We give our cash graciously to the bell ringers and …
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  • Starbucks succeeds (again) by selling 'exclusivity'

    Starbucks succeeds (again) by selling 'exclusivity'

    For the second year in a row, Starbucks created and sold gold metal giftcards pre-loaded with $400. The price tag, however, was $450, because each "collector's card" was handmade, featuring what one …
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  • Podcast: How to make your restaurant marketing 'go viral'

    Podcast: How to make your restaurant marketing 'go viral'

    In episode #017 of the Social Restaurant Podcast, I talk with Jonah Berger, professor at the Wharton School of Business and author of the New York Times best-selling book, Contagious – Why …
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  • Does your mobile app have these 6 must-have features?

    Does your mobile app have these 6 must-have features?

    What top mobile app features drive profitable customer behavior? No matter what you answer, all features should make connecting with the consumer easier and drive loyal use of your app. Mobile apps …
    2 comments
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  • Pop-Tart Gone Nutty innovation?

    Pop-Tart Gone Nutty innovation?

    The Wall Street Journal has once again provided the food industry an 'innovation reality check' by questioning whether a peanut butter Pop-Tart is innovative (Dennis K. Berman, December 4, 2013, "A …
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  • Trans fats: What just happened?

    Trans fats: What just happened?

    In March 1993, Harvard University came out with a study that found a connection between trans fat and coronary heart disease. The results of the study prompted the U.S. Food and Drug Administration …
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  • The case against case shoppers

    The case against case shoppers

    In their continual search for ways to cut food costs, buyers often become the worst type of shopper: They shop by total case cost rather than by yield. How often have you been sucked into buying a …
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  • How mobile apps increase sales during peak times

    How mobile apps increase sales during peak times

    Line busting is a trend that allows guests to order meals and pay ahead of time via a mobile app, without the need to stand in the usual order line in a store (thus skipping lines). Its No. 1 benefit …
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  • Podcast: Email marketing, CRM with Fishbowl CEO

    Podcast: Email marketing, CRM with Fishbowl CEO

    In episode #016 of the Social Restaurant Podcast, I talk with Scott Shaw, CEO and Founder of Fishbowl, a provider of marketing software and services to the restaurant industry. Scott is a visionary …
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Showing (41 - 60) of 560
BLOGGERS
The Digital Diner: Tactics, Tools & Trends that Restaurant Marketers Can Use
Red Mango CEO discusses social media strategy
Menu Labeling, Food Allergies and Gluten Free
Menu labeling final regulations on hold: What's the beef?
Customer Experience on the Move
Modular construction and ROI
Talent, Technology and Trends
Success is a team effort
Loyalty Marketing For the Masses
8 ways to keep your VIPs happy
Brand Strategy: Delivering On A Promise
The future of the restaurant industry is bright
PCI Compliance & Network Security
Don't let hackers scare off your customers
Shift vs. Hourly & Meal Credits. The more you know, the more you can add to your bottom line.
Lawyers see another way to get a restaurant reservation
Industry Trends & Insights
Listen, learn and leverage
Next Generation Supply Chain Management
The path toward world domination (Part 1)
Selling Digital VS Traditional Menu Boards
Where are the traditional menu board companies?
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