Not only will attendees of the Fast Casual Executive Summit learn about developing new menu items during "Product Innovation: From Ideation to Launch," they'll also get to taste recipes from one of the industry's culinary leaders, Eric Justice of Culinary Concept Group.
Justice, who has cooked for top concepts including Pappas Group, Carlson Restaurants, Rare Hospitality and PF Changs, joins Louis Basile, CEO of Wildflower Bread, on the Oct. 22 panel to share insight into the creative research and development process involved in turning a food trend into a menu staple.
"How we start with an idea, vet that idea and generate that idea into an actual dish to test on our guests," Justice said.
As a bonus, attendees will get to try one of Justice's trending menu items, a white bean-tomatillo salad with chipotle dressing.
"I chose beans as the base for our recipe because they are trending now," Justice said. "There are a lot of fun heirloom beans out there, and chefs are using them in non-traditional ways now, like salads instead of in a soup or simply stewed with protein. Today's bean dishes, like mine, are lighter, fresher and allow the flavor as well as texture of the bean to show through."
Peter Truitt, CEO of Truitt Brothers, will moderate the session.
Read more about the seventh annual Fast Casual Executive Summit, which runs Oct. 21-23 in San Diego.
Cover: Iman Mosaad
Cherryh Cansler has been a reporter and editor for nearly 15 years, writing on a variety of topics, ranging from the restaurant industry to business and health and fitness news. Before joining Networld Media Group as managing editor of Food/Retail Publications, she was content specialist at Barkley ad agency in Kansas City and has served as editor for several publications. She's also written for several daily newspapers, magazines and websites, including Forbes, The Kansas City Star and American Fitness magazine.