Long Range exec: Why technology is a differentiator in fast casual segment
Jan. 20, 2013
The Fast Casual sector of the restaurant industry has grown by 3.1 percent in the past year, representing 20 percent of the entire restaurant industry. Fast Casual customers want high-quality food and hospitality found in casual restaurants, but in a conveniently quick-serve setting. With the proliferation of new Fast Casual brands, some restaurants have recognized that they have to change some areas of service to differentiate themselves from their ever-growing competition. Trending areas of focus are food preparation speed and table-side food delivery. With customers' expectation on the rise, restaurants are implementing technology to improve hospitality and quality of service as well as maximize increased labor costs, said Jeff Jones of Long Range Systems, a provider of communication technology for the restaurant industry.
In this video, Jones explains how restaurants are using new technologies, like Table Tracker, as efficient solutions to differentiate themselves within the Fast Casual segment.