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Moe's to introduce Phil E. burrito and quesadilla
March 2, 2009
ATLANTA — Moe's Southwest Grill has announced the launch of its Phill E. burrito and quesadilla.
Available until May 31, Moe's Phil E. burrito and quesadilla features grilled sirloin steak, sizzling peppers, onions and mushrooms, shredded cheese and Moe's queso, all wrapped in a warm tortilla.
To promote the new Phil E., Moe's is launching its first nationwide mobile campaign. Guests who text MOES to 46786 will receive $2 off of their next Phil E. purchase. The company began working with Fishbowl in January to build its VIP mobile database and has since added nearly 5,000 numbers. Moe's also is working with Opt It Inc. to execute its first text messaging campaign.
The Phil E. burrito and quesadilla are served with free chips and salsa at participating locations nationwide.
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