DALLAS — Dickey's Barbecue Restaurants Inc., parent company of the Dickey's Barbecue Pit, has announced the debut of a nationwide customer satisfaction program.
Dickey's underwent a rigorous selection process and selected ZeeProbe to implement the program nationwide.
"ZeeProbe is helping us to implement an online customer satisfaction tracking program brand-wide that will allow franchisees, field and corporate personnel to gain rapid and insightful information from our customers, and convert the insights into increased revenue," said Roland Dickey Jr., president of Dickey's Barbecue Pit. "We felt that ZeeProbe offered what we were looking for in a research partner in terms of their online customer satisfaction customized-tracking technology and franchise experience."
