LAKEWOOD, Colo. — Einstein Noah Restaurant Group has announced the appointment of James P. O'Reilly as chief concept officer, effective immediately.
O'Reilly will report directly to Jeff O'Neill, chief executive officer and president, and will be responsible for all aspects of store branding and concept development including advertising, merchandising, promotion and innovation. Additionally, he will assume responsibility for Einstein Noah's information technology department, as well as restaurant development and real estate.
O'Reilly has spent the last 12 years with Yum! Brands Inc. Most recently he served as SVP of U.S. marketing and immediately prior, served as chief marketing officer for KFC in the United States. He received Yum's Global Chairman's award in 2005 and was also voted Marketer of the year (as Marketer for the Next Generation) by Brand Week Magazine.
