DENVER -- Quiznos has introduced a new corporate slogan, "Move Swiftly With a Clear Purpose… Do It Today," designed to encourage the organization to enhance its competitive edge by responding quickly to the demands of the current marketplace.
Founder and CEO Rick Schaden distributed scooters to employees, symbolizing the ability to adapt and act swiftly.
"The ability to move quickly and execute on clear, strategic ideas is how we enhance our competitive edge," said Schaden. "When we consider the marketplace, and especially the competitive space in which we operate, we have to be forward-thinking and act in a way that keeps us continually relevant to our customer."
Schaden said the concept of moving swiftly extends to all facets of the business, whether addressing franchise owner needs, responding to customer requests or bringing innovative ideas to market.
Quiznos' most recent product innovation, the Torpedo, and its price point were designed based on consumer needs in the wake of a changing economy. The sandwich went from innovative thought to marketplace in an abbreviated timeline and since its launch in mid-March, the Torpedo continues to drive double-digit same store sales increases.
"Our business can be challenging. It's competitive and it comes with a unique set of pressures," said Schaden. "But it's also a fun, dynamic industry and we have a lot of great people who really thrive in this environment. There is a high correlation between enjoying your work and producing outstanding results, and we want to be sure we continue to foster an atmosphere that encourages those successes."
