0 Comments
COSTA MESA, Calif. — El Pollo Loco is pitting its flame-grilled chicken against KFC's oven-grilled chicken in a taste test, the company has announced.
 
"We know our El Pollo Loco flame-grilled chicken is the real thing, and we will not let our 'grilled' chicken opponent pull the 'feathers' over the public's eyes with a product that is cooked in an oven with no open flames," said Steve Carley, chief executive officer of El Pollo Loco. "Our expert cooks have been grilling chicken for more than 30 years, and we are so sure that our flame-grilled chicken is superior."
 
Beginning April 26, Carley will appear in a TV ad campaign featuring him challenging KFC to the Taste the Fire taste test. Carley will even have a designated hotline for the competitor to call to set up the showdown: 1-877-EPL-STEVE. More information about El Pollo Loco's Taste the Fire challenge is available at www.ElPolloLoco.com.
 
Free taste test
 
On April 28, El Pollo Loco will provide customers with a free sample for the Taste the Fire comparison at participating El Pollo Loco locations until 8 p.m. During that time, customers who ask to Taste the Fire will be given two FREE pieces of El Pollo Loco's citrus-marinated, flame-grilled chicken (leg and thigh) plus two tortillas and fresh salsa. No purchase necessary.
 
The Taste the Fire Challenge will also be promoted on the company's Twitter page www.twitter.com/elpollolocoinc and other social media.

Related Content

Reader Comments

Add a Comment

We welcome your thoughtful comments. All comments will display your real name.

Want to participate in the discussion?

Or log in for complete access.

  • Clear
  • Post
Be the first to post a comment for this story.
Products & Services

Foodservice Equipment Testing and Validation

http://global.networldalliance.com/new/images/products/4403.png

4403/Foodservice-Equipment-Testing-and-Validation

Online Ordering

http://global.networldalliance.com/new/images/products/4285.png

4285/Online-Ordering

Marketing

http://global.networldalliance.com/new/images/products/4244.png

4244/Marketing

International Supply Chain Development

http://global.networldalliance.com/new/images/products/4402.png

4402/International-Supply-Chain-Development

Business Intelligence

http://global.networldalliance.com/new/images/products/4241.png

4241/Business-Intelligence

Digital Signage

http://global.networldalliance.com/new/images/products/4756.png

4756/Digital-Signage

DriverAdvisor Fleet Monitoring

http://global.networldalliance.com/new/images/products/DriverAdvisor_iix.gif

1425/DriverAdvisor-Fleet-Monitoring

Pizza Toppings | Sausage Toppings | Beef Toppings | Burke …

http://global.networldalliance.com/new/images/products/PizzaToppingsThumbNail.gif

1260/Pizza-Toppings-Sausage-Toppings-Beef-Toppings-Burke-Corporation

Features

http://global.networldalliance.com/new/images/products/4541.png

4541/Features

Baked Cinnamon Fuji Apples

http://global.networldalliance.com/new/images/products/Cinnamon_Apples_100.jpg

1752/Baked-Cinnamon-Fuji-Apples

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.
Infographic: Top 12 Benefits of Digital Menu Boards