DALLAS — With the recent opening of their new location in Watauga, Texas, Mooyah Burgers & Fries is entering a new phase of business. Mooyah is introducing an enhanced branding strategy with the Watauga location opening, complete with unique mural artwork and other creative touches not previously used, the company has announced.
Mooyah president Alan Hixon has contracted with Great Big Signs to create unique murals and artwork in each Mooyah location, with the first mural design being created at the new Watauga location. Great Big Signs also created much of the award-winning artwork for Freebirds World Burrito locations during Hixon's tenure as president there.
Following the opening of the Watauga location, future and existing Mooyah locations will be customized with murals and artwork created by Great Big Signs and Mooyah's in-house creative team.
Mooyah has opened five new stores in the past six months, with three more locations slated to open in the next three months. Future store locations include the Texas towns of Pearland, Allen and Frisco.
