TULSA, Okla. — Beautiful Brands International, parent company to Camille's Sidewalk Café, has announced the immediate rollout at all Camille's Sidewalk Café locations its new sandwich line, Café Sliders.
Camille's dubs its new Café Sliders creation a mini-sandwich on a toasted slider bun. The sandwich comes in three varieties: The Reuben, featuring lean corned beef, sauerkraut, melted Swiss, and tangy dressing; Buffalo Chicken, featuring a chicken tender strip with Frank's Red Hot Original Cayenne Pepper Sauce, shredded carrots, sprouts, and creamy Blue Cheese dressing; and the Ham-n-Cheddar Slider, featuring a blend of Camille's deli ham and melted Cheddar cheese, all topped with sweet honey mustard dressing.
Camille's is introducing the Café Slider at participating cafés for the introductory price of 2 for $5. The price point is meant to capitalize on the popularity of $5 value meal offerings many QSR brands have implemented nationwide.
"Our goal is to highlight menu item values like our Café Sliders to customers who are looking for a delicious meal minus the premium costs," said Carolyn Archer, Beautiful Brands senior vice president of operations. "At a time when everyone is watching their spending — including restaurants that are now cutting back with budget ingredients — our Café Sliders offer big value."
