BOISE, Idaho — Quiznos has partnered with Balihoo to deliver a comprehensive Local Marketing Automation solution to its franchise owners nationwide, the company has announced.
Balihoo's solution combines industry-leading technology, sophisticated local marketing strategy and world-class media execution to bring highly effective and brand-compliant local marketing to Quiznos franchise owners.
Quiznos franchise owners can use the Web-based Local Marketing Automation solution to:
- Customize and fulfill all Quiznos creative materials across 14 fully integrated media and marketing channels including: in-store collateral, direct mail, email, television, radio, online and coupons
- Access Balihoo's strategic media planning, buying and fulfillment services to launch and manage integrated local marketing campaigns through the technology
- View a comprehensive local marketing calendar and reports including total spend, media selection and results reporting
Balihoo will begin rolling out the Local Marketing Automation solution to a select group of Quiznos franchise owners in June. System-wide implementation of the solution is scheduled for September.
