Sonny's Bar-B-Q announces new agency of record

Sonny's Bar-B-Q announces new agency of record
Tags: Burger/Steak/BBQ, Marketing, Operations Management
June 29, 2009

MAITLAND, Fla. — Sonny's Franchise Co., parent company of Sonny's Real Pit Bar-B-Q, has announced that Engauge will become its new agency of record as of July 1.

Engauge, a national marketing solutions agency is now retained for creative, media planning and buying, interactive and social media, and account management services under the direction of Sonny's Franchise Co. for its corporate and franchise restaurants. Engauge's Orlando office will lead the account.

The announcement comes as Sonny's Bar-B-Q continues its growth with its newest location under construction in Orlando's Lee Vista restaurant district. The 41 year-old restaurant company has 129 restaurants in nine Southeastern states.