California Tortilla hosts secret password day

California Tortilla hosts secret password day
Tags: Fresh Mex, Marketing
July 5, 2009

ROCKVILLE, Md. — California Tortilla will host a "Secret Password Day" on July 22 in honor of their recent victory in Washingtonian Magazine's "Best Burrito" readers poll, the company has announced.

On that day, customers who buy a burrito and use a special password when ordering will receive a buy-one-get-one-free coupon that they can use on the spot or within one week. The password will be announced through the company's Taco Talk e-mail newsletter and will be posted on their Facebook and Twitter pages several days in advance.

In addition to Secret Password Day, the company also is celebrating by running a radio script writing contest where customers can explain why California Tortilla has the best burritos.

Reader Comments

Features

News

Blogs

User Comments

Photo Gallery

» View More Photos

Products & Services

» View More Products

&amp;lt;mce:script language="JavaScript1.1" _mce_src="http://ad.doubleclick.net/adj/N6103.290494.QSRWEB.COM/B5201076.3;abr=!ie;sz=300x250;ord=[timestamp]"&amp;gt; &amp;lt;/mce:script&amp;gt; &amp;lt;NOSCRIPT&amp;gt; &amp;lt;A href="http://ad.doubleclick.net/jump/N6103.290494.QSRWEB.COM/B5201076.3;abr=!ie4;abr=!ie5;sz=300x250;ord=[timestamp]?" _mce_href="http://ad.doubleclick.net/jump/N6103.290494.QSRWEB.COM/B5201076.3;abr=!ie4;abr=!ie5;sz=300x250;ord=[timestamp]"&amp;gt; &amp;lt;IMG src="http://ad.doubleclick.net/ad/N6103.290494.QSRWEB.COM/B5201076.3;abr=!ie4;abr=!ie5;sz=300x250;ord=[timestamp]?" _mce_src="http://ad.doubleclick.net/ad/N6103.290494.QSRWEB.COM/B5201076.3;abr=!ie4;abr=!ie5;sz=300x250;ord=[timestamp]" BORDER=0 WIDTH=300 HEIGHT=250 ALT="Advertisement"&amp;gt;&amp;lt;/A&amp;gt; &amp;lt;/NOSCRIPT&amp;gt;