COLUMBUS, Ohio — Charley's Grilled Subs has recently appointed James Pa as its new vice president of brand management, the company has announced. Pa will be responsible for championing initiatives that drive brand awareness, enable the business to be more relevant to its loyal guests and highlight the company's core values.
Pa previously served as the brand's leader of innovation and brand strategy.
Upon joining Charley's in 2006, Pa as director of operations prior to being promoted to senior director of marketing. In these roles, Pa acted as a steward for the Charley's brand, ensuring quality and consistency at franchised locations across the globe.
Before joining the Charley's, Pa worked as a professional consultant, designing and implementing a customer relationship management solution with IBM Global Services. Pa also spent time as the youngest franchisee to be approved for a leading competitor in the QSR sub sandwich category.
