DENVER — Chipotle Mexican Grill is joining forces with Magnolia Pictures, Participant Media and River Road Entertainment to help promote their critically acclaimed documentary film "Food, Inc."
Through the partnership, Chipotle is sponsoring free screenings in 32 cities nationwide, will put promotional materials in all of its restaurants, and plans to include a bonus feature discussing its commitment to supporting sustainable agriculture when the film is released on DVD later this year.
Now playing in theaters across the country, "Food, Inc." exposes America's industrialized food system and its effect on the environment, the economy and overall health, and encourages Americans to become more conscious consumers. The film was directed by Robert Kenner and features authors Michael Pollan, ("The Omnivore's Dilemma" and "In Defense of Food") and Eric Schlosser ("Fast Food Nation").
"I hope that all our customers see this film," said Steve Ells, founder, chairman and co-CEO of Chipotle. "The more they know about where their food comes from, the more they will appreciate what we do."
