Starbucks to rename Seattle stores

Starbucks to rename Seattle stores
Tags: Coffee / Specialty Beverages, Restaurant Design / Layout
July 15, 2009

The Seattle Times: Starbucks is dropping its household name from Seattle's 15th Avenue East store on Capitol Hill, a shop that was slated to close at one point last year but is being remodeled instead.

It will open next week under the name 15th Avenue Coffee and Tea and is the first of at least three remodeled Seattle-area stores that will bear the names of their neighborhoods.

The new names are meant to give the stores "a community personality," said Tim Pfeiffer, Starbucks' senior vice president of global design. Starbucks' logo will be absent, with bags of the company's coffee and other products rebranded with the 15th Avenue Coffee and Tea name.

Click to continue

Reader Comments

Features

News

Blogs

User Comments

Photo Gallery

» View More Photos

Products & Services

» View More Products

&amp;lt;mce:script language="JavaScript1.1" _mce_src="http://ad.doubleclick.net/adj/N6103.290494.QSRWEB.COM/B5201076.3;abr=!ie;sz=300x250;ord=[timestamp]"&amp;gt; &amp;lt;/mce:script&amp;gt; &amp;lt;NOSCRIPT&amp;gt; &amp;lt;A href="http://ad.doubleclick.net/jump/N6103.290494.QSRWEB.COM/B5201076.3;abr=!ie4;abr=!ie5;sz=300x250;ord=[timestamp]?" _mce_href="http://ad.doubleclick.net/jump/N6103.290494.QSRWEB.COM/B5201076.3;abr=!ie4;abr=!ie5;sz=300x250;ord=[timestamp]"&amp;gt; &amp;lt;IMG src="http://ad.doubleclick.net/ad/N6103.290494.QSRWEB.COM/B5201076.3;abr=!ie4;abr=!ie5;sz=300x250;ord=[timestamp]?" _mce_src="http://ad.doubleclick.net/ad/N6103.290494.QSRWEB.COM/B5201076.3;abr=!ie4;abr=!ie5;sz=300x250;ord=[timestamp]" BORDER=0 WIDTH=300 HEIGHT=250 ALT="Advertisement"&amp;gt;&amp;lt;/A&amp;gt; &amp;lt;/NOSCRIPT&amp;gt;