Baja Fresh Mexican Grill gave away more than 50,000 free burritos with the purchase of a regular drink on July 22.
The massive give away created a 75 percent increase in guest traffic to Baja Fresh restaurants and came on the heels of a coupon posted to the company's Facebook page intended to thank loyal fans for their support.
Baja Fresh anticipated giving away only 1,800 of the more than 50,000 burritos distributed.
"July 22nd was one of our most challenging and rewarding days in recent history," said Baja Fresh president Charles Rink. "Through this promotion we have learned about the power of a relatively new social media and the important role it will continue to play in marketing Baja Fresh. We now have a strong foundation of followers on both Twitter and Facebook and look forward to the continuous growth of our online community."
