While no one is yet tracking numbers on how many green franchises exist or how many are coming down the pike, Alisa Harrison of the International Franchise Association -- the industry's largest trade group -- says the green corner of franchising is definitely growing."We're seeing it across the board, from existing franchises that are becoming greener to those who are building their whole concept around being environmentally conscious," Harrison says. "The green trend has been growing for about 25 years now, but it has only recently become mainstream."
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