TargetCast Networks Inc. (TCN) has acquired Ripple TV, creating a national ad-based digital out-of-home (DOOH) network in more than 1,400 locations on 3,425 screens.
TargetCast will rebrand existing Ripple TVs in fast casual locations, integrate the content and advertising delivery into a single format, and use its TargetCaster hardware and software in the new locations.
The combined 3,425-screen footprint includes both existing television panels and supplied flat panels/TVs to engage active viewers while they are away from home and in "ready-to-buy/eat/drink" shopping mode in bars, eateries and in proximate retail outlets.
"This combined organization creates the largest away-from-home television network in the industry with its casual sit-down and fast casual chain locations delivering 3.9 million Nielsen measured viewers weekly," said Jerry Hall, president/CEO of TargetCast Networks Inc.
