Panda Express launches sweet fire chicken ad campaign

Panda Express launches sweet fire chicken ad campaign
Tags: Asian, Marketing
September 28, 2009

Siltanen & Partners Advertising has just released its latest ad campaign for Panda Express that introduces consumers to a new dish called Sweet Fire Chicken Breast.

The campaign includes television commercials, online (via Face book, Twitter and on Panda's webzine) and in-store marketing, and features Panda Express' talking Panda Bear characters.

The commercials are shot using panda bears from the Memphis Zoo and require the attention of several of the nation's top special effects artists. The voices of Eddie and Tom-Tom are played by actors Steve Mackell and Reno Wilson.

The campaign begins running Sept. 28 in 22 markets. Click here to see the work.

Reader Comments

Features

News

Blogs

User Comments

Photo Gallery

» View More Photos

Products & Services

» View More Products

&amp;lt;mce:script language="JavaScript1.1" _mce_src="http://ad.doubleclick.net/adj/N6103.290494.QSRWEB.COM/B5201076.3;abr=!ie;sz=300x250;ord=[timestamp]"&amp;gt; &amp;lt;/mce:script&amp;gt; &amp;lt;NOSCRIPT&amp;gt; &amp;lt;A href="http://ad.doubleclick.net/jump/N6103.290494.QSRWEB.COM/B5201076.3;abr=!ie4;abr=!ie5;sz=300x250;ord=[timestamp]?" _mce_href="http://ad.doubleclick.net/jump/N6103.290494.QSRWEB.COM/B5201076.3;abr=!ie4;abr=!ie5;sz=300x250;ord=[timestamp]"&amp;gt; &amp;lt;IMG src="http://ad.doubleclick.net/ad/N6103.290494.QSRWEB.COM/B5201076.3;abr=!ie4;abr=!ie5;sz=300x250;ord=[timestamp]?" _mce_src="http://ad.doubleclick.net/ad/N6103.290494.QSRWEB.COM/B5201076.3;abr=!ie4;abr=!ie5;sz=300x250;ord=[timestamp]" BORDER=0 WIDTH=300 HEIGHT=250 ALT="Advertisement"&amp;gt;&amp;lt;/A&amp;gt; &amp;lt;/NOSCRIPT&amp;gt;