Firehouse launches Cherry Lime-Aid

Firehouse Subs added a proprietary Cherry Lime-Aid to all 374 stores at the end of September.

The beverage has been offered in the company's flagship locations in Jacksonville, Fla., since the first Firehouse Subs opened in 1994 and remains a top-selling beverage in that market. It features fresh squeezed lime, blended cherries, simple syrup and ice.

"Growing up, my family and I always quenched our thirst with a hand-squeezed Cherry Lime-Aid, a drink our hometown of Jacksonville has loved for generations," said co-founder Robin Sorensen in a news release. "When my brother and I opened the first Firehouse Subs in 1994, we made the decision to include the drink on the menu, as it is a natural thirst quencher for our hearty subs."