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Panera Bread franchisee relaunches pink ribbon bagel
October 5, 2009
Breads of the World, the Panera Bread franchisee for central and southwestern Ohio, will honor National Breast Cancer Awareness Month by offering a Pink Ribbon Bagel now through Oct. 31. The bagel features cherry chips and real bits of Bing cherries and cranberries.
A portion of the proceeds from each Pink Ribbon Bagel sold will benefit the American Cancer Society. This year, Panera Bread has partnered with both The Glass Thimble in Columbus, Ohio, and Stitches Quilt Shop out of Cincinnati, to encourage guests to participate in a quilt campaign.
The 'Joined In Hope' Pink Ribbon Bagel Campaign will give customers the opportunity to decorate a 6 x 6-inch piece of fabric with a special message of hope targeted toward survivors, those who have passed and other loved ones living with breast cancer. Additionally, for the first time, a quilt with squares created and signed by Ohio celebrities will be auctioned off with proceeds going to charity.
Customers who purchase a Pink Ribbon Bagel will have the opportunity to receive a quilt patch to decorate with a personal message of hope for those living with breast cancer. All of the decorated squares will be collected at the bakery-cafes and patched together to create quilts that will be donated to the American Cancer Society.
Twenty-five cents from every Pink Ribbon Bagel purchase also will be donated to the American Cancer Society during the month.
Breads of the World LLC, Panera Bread's local franchise, operates 48 bakery-cafes in the Columbus, Cincinnati, Northern Kentucky and Dayton-metro areas.
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